Monday, December 12, 2011

Little DEEsigns

A new creative tendency has emerged in Lebanon's trendy scene: baby fashion.

Lebanese designers have already been recognized internationally for their contributions in haute couture and that for a while now, but other designing areas are also growing, establishing new markets widely appreciated and acclaimed for their outstanding qualities. 

Stylish labels for children are launching collections and boutiques all around town and as a new mom I cannot help but be super excited about all those wonderful local creations popping up everywhere!


One of these boutiques is none other than DEE Little, by creator Dina Sway. 

So who is Dina Sway?
I'm a Lebanese Designer who created a brand called DEE Little, fabricating stylish trendy clothes for kids.

What inspired you to get into fashion? And why did you decide to focus on children wear in particular?
I used to customize Tshirts for myself, but when my cute niece was born I got inspired and thought of creating a line for cute kids. (smile)

If you had not been a designer, what would you have turned into?
I started as a graphic designer and turned to be a fashion designer, so I think design and artistic ideas are my only concern.

Your label is called DEE Little. Does the little Dina inside of you have a say in your creations?
Honestly I think yes, because most of the times I do things I love to wear as a little Dina. (smile)

What does it mean to be a designer in Lebanon? How does it affect your thinking and creative process?
In Lebanon, design attracts a big part of the population, and this was the main motivation I got from my customers. Their reactions encourged me to add all my senses in my creations and to try to give them the trendiest and cutest design items.

How do you select colors, shapes, themes and fabrics when designing a collection?
The colors I usually use are what kids like the most. I combine delicate fabrics so that it's soo soft for kids, with subtle and distinctive details. The other things depend on the inspirations. (smile)

How long does it take to come up with a new vision and ultimately a new collection? What is the creative process you go through? Do you get inspired by life around you? Music? Movies? Exhibitions? Or books you have read?
I'm continuously thinking and imagining what might come up, and sometimes a design just pops up so quickly. (smile) I get inspired from life, from kids and exhibitions.

Tell us a little about DEE Little. What is the label's identity and particularities?
DEE Little is a stylish and original clothes line for children. It is a smart and comfortable range of clothing for babies and kids ranging from 3 months to 10 years. All our collection of bodies, dresses, T-shirts, shorts or trousers, combine delicate fabrics with subtle and distinctive details. Your child will look unique wearing Dee's original designs. And the unique concept is that you can find matching tops for mother-daughter, and father-son.

How was DEE Little perceived and received by the local market when you first introduced it? Do you feel this first impression has evolved and how?
At first I started introducing my items in exhibitions and in some design shops and the impressions of people were so encouraging that it lead me to start building my own shop. And from 2008 until now things are evolving so quickly and customers are loving my unique items.

Where are the clothes manufactured?
In Lebanon.

What does the future hold for DEE Little?
Hopefully a bright one with lots of creations and branches in other countries.

Where are our points of sale? Can customers outside of Lebanon purchase your designs?
In lebanon, our shop is located in Sodeco Sqaure, ground floor 01-422890. And soon outside Lebanon.

A few words, just for fun...

If you were a color, which would you be?

If you were a fabric?
Cotton and Jeans.

If you were a movie?
If you were a song?
You Sang To Me by Marc Anthony.

If you were a fruit or a flower?
DEE Little's flower. (smile)

Since you design for children, if you were a fictional character, which would you be?  
The Simpsons (smile) and Lulu w'Tabbouch (Little Lulu). (smile)

DEE Little on Facebook

Mamma Mia

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